Cookies Policy (our site) is a site operated by the Silentnight Group Limited (we, our, us). We are registered in England and Wales under company number 07525259.  Our registered office is at Long Ing Business Park, Long Ing Lane, Barnoldswick, Lancashire BB18 6BJ. Our VAT number is 108 2580 29.  Our trading address is at Long Ing Business Park, Long Ing Lane, Barnoldswick, Lancashire BB18 6BJ.

Our site uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

If you wish to remove cookies placed on your device by our site or stop our site placing further cookies on your device you can do this at any time (learn how to do this below), however doing so is likely to mean that our site will not work as you would expect and certain functionality may be inoperable.

A "cookie" is a piece of information, like a tag, that's stored on your device when you visit a website.  Cookies make web surfing easier for the user by saving user preferences while visiting a website.  The only personal information a cookie can contain is information supplied by the user.  A cookie cannot read data from a user's hard drive or read cookie files created by other websites.  The use of cookies is an industry standard that can be found on most major websites.  

We use information obtained from cookies to tailor our services better to our users' needs. Many improvements and updates to our site are based on such data. 

We reserve the right to modify or amend the use of cookies at any time and for any reason.  Any changes will be posted on our site and will take effect as soon as they are posted.  By continuing to use our site after any changes are posted you are indicating your acceptance of those changes.

We use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our site.  They include, for example, cookies that enable you to log into secure areas of our site and keep items in your shopping basket.

Analytical/performance cookies: These cookies allow us to recognise and count the number of visitors to our site and to see how visitors move around our site when they are using it.  This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.  We use cookies to compile visitor statistics such as how many people have visited our website, how they reached our site, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website.

Functionality cookies: These are used to recognise you when you return to our site.  This enables us to personalise our content for you, greet you by name and remember your preferences.

Targeting cookies: These cookies record your visit to our site, the pages you have visited and the links you have followed.  This information will be used by us and third parties to make our site and the advertising displayed on it more relevant to your interests.  We may also share this information with third parties for this purpose.

Please note that third parties may also use cookies, over which we have no control.  These cookies are likely to be analytical/performance cookies or targeting cookies.

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded video powered by YouTube and Vimeo. Disabling these cookies may mean you cannot access the functions offered by these third parties

Social Website Cookies

So you can easily "Like" or share our content certain social media sites such Facebook and Twitter we have included sharing buttons on our site.  These cookies are set by the third party social media sites to which they relate, including:

  • Facebook
  • Twitter
  • Google Plus

The privacy implications vary from social media site to social media site and will be dependent on the privacy settings you have chosen on these sites, please refer to the social media site's privacy and cookies policy for more information.

You can find more information about the cookies we use and the purposes for which we use them in the table below: 



Category and expiry

More information


Used to track whether you have accepted the cookie policy (by dismissing the dialogue at the bottom of the page).

3 months from set/update



Used to store a unique identifier for a user session which is randomly generated and anonymous. The cookie is used to track user session analytics using Google Analytics.

2 years from set/update

Click here for more privacy information


Historically, this cookie operated in conjunction with the _ga cookie to determine whether or not to establish a new session for the user.


Click here for more privacy information


Stores a randomly generated anonymous UserId which is used to track click through on specific screens. This UserId is used by Optimizely when comparing different layouts and their impact on the user experience.

10 years from set/update

Click here for more privacy information


Stores data of the experiments and variations that a user has been bucketed into. This ensures the user consistently sees the same variation, even over multiple sessions

10 years from set/update

Click here for more privacy information


Stores JSON of the user's audience and dimension information (e.g., browser, campaign, mobile, source type, custom dimensions).

10 years from set/update

Click here for more privacy information


In the case of a redirect experiment, stores the user's original referring URL. This helps both detect a redirect loop.

5 seconds from set/update

Click here for more privacy information


Used as a cache of a user's actions between tracking calls. When the tracking call is made the cookie will be wiped. This is to ensure that all events are tracked even if the user is committing actions in rapid succession.

15 seconds from set/update

Click here for more privacy information

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (learn how here). Doing so however is likely to limit the functionality of our site.